On October 8th, I will be keynoting Econsultancy’s inaugural Peer Summit in New York. In order that Econsultancy readers could get to know the speakers better I was interviewed by Rebecca Lieb, who oversees Econsultancy’s North American operations.
I also had the pleasure to post my first guest blog on the Econsultancy blog – Omniture’s acquisition by Adobe has people saying “Huh?” I’d love to hear your opinion about the acquisition as well. I also covered OMMA’s Global 2009 Keynote: Social Media Strategy: Zero to 60 for the Microsoft Advertising Community Blog in honor of Advertising Week. Take the time to read what Scott Monty, Global Digital & Multimedia Communications Manager of the Ford Motor Company shared about how Ford set out to be the most social automotive brand in 3 years and accomplished it in 6 months.
IBM published an interesting paper on the end of advertising as we know it.
My good friend, Jeff Sexton reminds us that Nobody wants to read your sh**!
Make your PDF’s Social Media ready. Do your PDFs have embedded sharing options?
WordStream releases a Free keyword tool:http://www.wordstream.com/keywords/ And here’s a 1-minute video that shows how it works: http://www.youtube.com/v/gV-VB3P7frU
Nineteen Free Twitter Tools that Turn Tweets into Knowledge
What other things do you have to share from this week?
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Bryan, I think you really nailed why Adobe & Omniture is such a good fit while most people are only looking at it from a pure analytics vantage point. I think the whole concept of optimization is in it’s infancy and I am surprised at the number of IR Top 500 etailers I know first hand are doing little or no optimization. At most companies I have worked with, there has always been a big rift between the folks that collect/report data, the folks that develop the insights, and then the people who have to develop/code/design the website. In other words, web designers are not data heads and analytical folks are not creative types. I am anxious to see how Omniture & Adobe can bring these gaps a lot closer together. For example, a designer while designing a landing page for a DVD player campaign will know from within the Adobe tools the best layout, headlines, product images, and all the other elements that are tested & analyized via Omniture. Once that page is launched, it will be self-optimizing based on real-time analytics and adjust design, layout, messaging, etc accordingly along with the ability to tie that back and also optimize the PPC campaign & creative. In other words, every test is learned from and the same mistake is never made twice at the execution level.