http://www.bryaneisenberg.com/2009/09/thegroks-not-to-miss-links-for-the-week-of-92209/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 11 Mar 2010 05:50:34 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.bryaneisenberg.com/2009/09/thegroks-not-to-miss-links-for-the-week-of-92209/comment-page-1/#comment-4 UX Associates Tue, 22 Sep 2009 18:07:46 +0000 http://www.bryaneisenberg.com/?p=126#comment-4 Bryan, I think you really nailed why Adobe & Omniture is such a good fit while most people are only looking at it from a pure analytics vantage point. I think the whole concept of optimization is in it's infancy and I am surprised at the number of IR Top 500 etailers I know first hand are doing little or no optimization. At most companies I have worked with, there has always been a big rift between the folks that collect/report data, the folks that develop the insights, and then the people who have to develop/code/design the website. In other words, web designers are not data heads and analytical folks are not creative types. I am anxious to see how Omniture & Adobe can bring these gaps a lot closer together. For example, a designer while designing a landing page for a DVD player campaign will know from within the Adobe tools the best layout, headlines, product images, and all the other elements that are tested & analyized via Omniture. Once that page is launched, it will be self-optimizing based on real-time analytics and adjust design, layout, messaging, etc accordingly along with the ability to tie that back and also optimize the PPC campaign & creative. In other words, every test is learned from and the same mistake is never made twice at the execution level. Bryan, I think you really nailed why Adobe & Omniture is such a good fit while most people are only looking at it from a pure analytics vantage point. I think the whole concept of optimization is in it’s infancy and I am surprised at the number of IR Top 500 etailers I know first hand are doing little or no optimization. At most companies I have worked with, there has always been a big rift between the folks that collect/report data, the folks that develop the insights, and then the people who have to develop/code/design the website. In other words, web designers are not data heads and analytical folks are not creative types. I am anxious to see how Omniture & Adobe can bring these gaps a lot closer together. For example, a designer while designing a landing page for a DVD player campaign will know from within the Adobe tools the best layout, headlines, product images, and all the other elements that are tested & analyized via Omniture. Once that page is launched, it will be self-optimizing based on real-time analytics and adjust design, layout, messaging, etc accordingly along with the ability to tie that back and also optimize the PPC campaign & creative. In other words, every test is learned from and the same mistake is never made twice at the execution level.

]]>