What happens if your onsite web analytics look good, but you still aren’t drawing conversions?
Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service Sales Cycle.
After looking at the analytics, I saw that not a single page had a bounce rate over 20 percent and no page had an exit rate bigger than 30 percent. However, the conversion rate was under 1 percent. In other words, customers knew how to get around the site but did not know how to buy. This is a case where landing page optimization isn’t enough.
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I’d like someone to write about the opposite problem: as an individual, you’re getting lots of notice, lots of invitations to speak, are well regarded throughout the net, receive emails from readers who rave about you…routinely get asked to be interviewed, but your web “stats” don’t show much of anything.
Are the stats wrong? Is the client’s reputation ahead of reporting tools? Should the client just ignore the stats – and be glad of all the “real” attention? Is there a way to qualify what this means?