I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, Analytics and Human Psychology to Improve Marketing (more on that soon). The reception to the presentation was extremely positive. But I am not here to talk about myself, but to talk about one of the other keynote presentations at the Bolo Conference.
I had the privilege to interview Guy Kawasaki before his keynote presentation at Search Engine Strategies New York last March. You can listen to the interview on WebMasterRadio.FM. Guy’s presentation is a detailed hands-on illustration of how Guy uses Twitter. You can listen to a previous version of his presentation about how to use Twitter on WebMasterRadio. Guy splits no hairs, as he is aware that some people do not like his approach to marketing on Twitter. However, the audience loved his hands on approach as he walks them through using Twitter with this collection of links on how to demo Twitter he uses as his outline.
Have you heard Guy Kawasaki give this presentation (either live at a conference or the recording above)? Some people feel Guy Kawasaki is a Twitter spammer who uses bots and automation to drop urls all the time. What are your thoughts about how he uses Twitter? Would you use it the same way or just take out a few of his tactics and tools (which ones)?
{ 4 comments… read them below or add one }
Despite the fact that I love Guy as a presenter I was unable to get used to his flood of impersonal, non-Kawasaki radiating URL tweets. Followed, and unfollowed very quickly.
Spammy? Sort of, yes. But at least he won’t start following you first hand. And you imagine that there is a hand selecting those URLs. The thing is, you could imagine a bunch of trainees, isntead of Guy himself, right? So when I follow The Grok or Avinash or EricTPeterson, etc. I always get a mix of URLs AND personal input. That’s the other hand of the scale to make me stay.
What works for a Guy marketing to other marketers – pretty much ADD on steriods – might not work for normal people marketing to a local audience. A magician doing tricks for magicians will use a completely different approach then to normal peeps.
I love listening to Guy ’cause he is a few steps ahead of me. But I’m not Guy. I am Paul and need to work within my ability and leverage the local home town streat language type of guy I am, because that’s authentic.
Paul Stoltzfus´s last blog ..How Late Can I Overseed Grass This Fall?
My problem with the whole idea of twitting automation is that simply it doesn’t bring anything new to the table, that is not really a “marketing genius mind”… instead is more of a “let’s find the weak point” in the twitter system.
@ Gab
Based on you’re statement, I think it’s better if you use Twitter in a more natural way than automation. It’s more realistic in that way so it can encourage people to follow your tweets too.
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