The myth of the page fold: evidence from user testing – we’ve been telling people about the problem with horizontal lines on a page for years.
The History and Evolution of Social Media and of course you’ll need the The Ultimate List of Niche Social Networks
Study: Consumer searchers were 2.5 times more likely to click after exposure to a brand’s social marketing
Tips for Better Google Analytics article I wrote for Website Magazine. Google Analytics blog shares a Forrester report about Appraising Your Investment in Enterprise Web Analytics.
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Thanks for the link love (The Ultimate List of Niche Social Networks).
The page fold myth is a great usability study. I wonder if the mass adoption of the scroll wheel mouse has changed the way people browse. For me personally, I have no problem with scrolling on my mac laptop since they integrated the two finger scroll trackpad.
The Google Analytics article really sums up some of the major ways to use and improve your Google Analytics setup. Great summary.
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