Comments on: What Marketing Skills Will Be Needed in 2010 and Beyond?

By: Twitted by miyamah

Twitted by miyamah — Sun, 10 Jan 2010 13:07:33 +0000

[...] This post was Twitted by miyamah [...]

By: Twitted by TheLarch

Twitted by TheLarch — Fri, 08 Jan 2010 23:24:19 +0000

[...] This post was Twitted by TheLarch [...]

By: Brett Greene

Brett Greene — Thu, 17 Dec 2009 18:27:59 +0000

The “S” add on is nice. After that there will probably be some sort of continuous feedback loop that leads to further communication and future purchases. I believe Zappos has a model like this.
Brett Greene´s last blog ..The Benefits of Not Being the Smartest One in the Room

By: thegrok

thegrok — Thu, 17 Dec 2009 16:31:17 +0000

Stephen – I agree. Speed of execution and corporate metabolism are critical for success as well.

Brett – We have moved from AIDA to AIDAS where the S stands for satisfaction.

By: Mical Johnson

Mical Johnson — Wed, 16 Dec 2009 23:16:43 +0000

Copywriting is more important than ever as attention spans get shorter and shorter like the skirts. The companies that can translate their message to how their users consume it will be the ones to watch in 2010 and beyond
Mical Johnson´s last blog ..Fortune 500 company or Online Scammer?

By: Brett Greene

Brett Greene — Wed, 16 Dec 2009 22:55:20 +0000

How do you think copy writing will change in the shift from less broadcast media to more engaged media? The age-old “attention, interest, decision, action” model will never die, but do you think it will evolve to include relationship building text and exchanges?
Brett Greene´s last blog ..Weekend at Lucy’s

By: Deb Kolaras

Deb Kolaras — Wed, 16 Dec 2009 22:05:56 +0000

All I can say is FINALLY. I can’t tell you how many projects I’ve worked on where people were trying to boil the ocean. For all the verbosity, were clients served? Not really. Hopefully the trend will become not only succinct messaging, but a more humanized version. Jargon be banished!
Deb Kolaras´s last blog ..Crash Courses Coming in Colorado

By: Carrie Requist

Carrie Requist — Wed, 16 Dec 2009 16:04:14 +0000

With the proliferation of marketing channels and ways to reach customers, we need to know the target market and speak clearly to them. We could give this a sexy name like “market awareness guru” but to me, this is fundamental marketing and the more diverse the channels become, the more important it is to be very solid in the fundamentals. Without this, you can’t decide how to use what channels and how to be the most effective.

By: Stephen Da Cambra

Stephen Da Cambra — Wed, 16 Dec 2009 15:46:06 +0000

Bryan,

First, know that every contact I have will know of this post (already tweeted) – copywriting “sexy”?, yeah baby!

I think a common theme might be emerging in the comments, to which I would add: As channels continue to fragment, we will need to be faster at determining the best ones for our messages and better manage our time to control them.

By: Andrew Nattan

Andrew Nattan — Wed, 16 Dec 2009 15:43:21 +0000

Trying to run a marketing campaign without a copywriter has always struck me as ludicrous. Then again, I do have a vested interest…
Andrew Nattan´s last blog ..Five Wildly Inaccurate Social Media Predictions for 2010