Free Conversion Rate Consulting

by thegrok on January 27, 2010

Yes, you read it right. I have the opportunity to offer 2 or 3 websites the opportunity to increase your conversion rate. A couple of weeks ago, I started teaching a Certification course in Conversion Rate and Landing Page Optimization course. It has been going great as one of my students just sent me this note:

Thanks for teaching the course. It is simply fantastic. I have to admit that I was very skeptical when I first signed up but I couldn’t resist learning directly from you and Avinash so I signed up. :) I have already taken away so much from this course – The lack of optimized pages (with persuasive architecture) brings a huge opportunity. There was a time when small to medium players could do really well on the web and then it seemed to have shifted with a huge amount of resources that the larger companies could ‘throw’ in the game. This again redistributes the power and I simply love that! What am I going to walk away with? I still don’t know – I do know I’ve hit a gold mine – it remains to be seen what I can do with it :)

In order to achieve their certification, my students must perform a certain number of successful improvements for a website. Some of these students work for very large companies, that don’t make it easy for them to test on, while others their own sites may be too small in traffic and conversions to finish the tests on time. So…

I am looking for a couple of volunteer websites that want to improve their conversion rate that will allow my students under my guidance to analyze their website and set up a few tests. If you have a website, either retail or lead generation, and you have a good amount of traffic and conversions but want more please contact me so we can see if we have a match.

Think of it as money falling from the sky :-)

* image courtesy of Shutterstock

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{ 3 comments… read them below or add one }

Laura Cusenbary January 27, 2010 at 11:25 am

We would love advice on how to increase lead conversion – namely we want more people emailing us to see property or get more info. Let me know if we could fit the bill: http://www.prusteamboat.com

Thanks!

Glen Parker January 27, 2010 at 3:07 pm

Hi there!

At this stage I’m open to suggestions :) We’re an IT services company who is in startup mode. This page is for a new service we’re offering for small businesses, and despite following all the guides I can find, I still get a “Landing Page Quality: Poor” rating for all my keywords! Even had a Google “expert” call me at random, & tell me that my website “looked fantastic”.

Basically I’m an army of one (working with my Managing Director) – that’s me in the vid (I’m no actor, but doing all I can to keep visitors on the page for longer!)

I have some thoughts on how I can improve the landing page, but the biggest challenge is (1) lowering my CPC and (2) turning impressions into clicks. This is a very competitive market.

If you’re open to the idea of using my site as an example, I’d be very grateful!

Warmest regards
Glen

John Parker February 3, 2010 at 3:53 pm

I would love to get advice on how to improve telephone calls from our site.

We find when people call us we convert at twice the rate as when the inquiry starts with an email – and the sales are bigger too.

Hope we fit the bill!
thanks,
John

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