Comments on: The Ultimate Conversion Optimization Reading List

By: online marketing blog

online marketing blog — Wed, 02 Jun 2010 18:34:57 +0000

brilliant list, i would alos recommend marketing experiments and wider funnel which are pretty good. For copywriting check out Bob Bly.
online marketing blog´s last blog ..Apple Create iProblems for Mobile Marketers

By: Ellice

Ellice — Tue, 02 Mar 2010 20:29:34 +0000

The one SEM book would be Search Engine Marketing, Inc by Mike Moran

By: links for 2010-02-02 « David Black

links for 2010-02-02 « David Black — Tue, 02 Feb 2010 08:09:41 +0000

[...] The Ultimate Conversion Optimization Reading List – bryaneisenberg.com "If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today’s simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion optimization should play in an organization. [...]

By: Deb J Mull

Deb J Mull — Mon, 01 Feb 2010 20:17:19 +0000

Great list Bryan – it’s always great to get recommendations on ‘must read’ books. Reviews, recommendations, and customer testimonies are what it’s all about these days. It’s how we choose our restaurants, B&B’s, cars & most other things these days. Thank you!

By: Phil

Phil — Sat, 30 Jan 2010 10:46:08 +0000

I’ve just finished Crush It! by Gary Vaynerchuk. I wouldn’t put in the hall of fame, but it still comes with a thumbs up. Gary’s energy and enthusiasm is very motivational, so if you’re having a bad week, this will get you charged!

By: Marc Poirier

Marc Poirier — Sat, 30 Jan 2010 05:42:22 +0000

Great list Bryan, I was going to talk to you about Paco Underhill’s book last time we saw each other, but, as you remember, the other topics were so fascinating that this slipped my mind. Clearly you already knew about it

Cheers, see you in London

By: Kayden Kelly

Kayden Kelly — Fri, 29 Jan 2010 19:42:14 +0000

This is a great reading list. I too would recommend “Web Design for ROI” (http://www.wd4roi.com) as well of one of my recent favorites “Content Strategy for the web” (http://www.contentstrategy.com).

@Ed

I also recommend “Don’t Make Me Think” plus these other books as the top books from the above categories; Avinash’s new “Analytics 2.0″, “Call to Action”, “Made to Stick”, and “The Copywriter’s Handbook”. Good luck getting your hands on “Persuasive Online Copywriting” since it is out of print as far as I can tell and rare copies are very expensive. Maybe Brian or Jeffrey can help us out on getting this more easily.

By: Derek Monteverdi

Derek Monteverdi — Fri, 29 Jan 2010 17:01:07 +0000

Ed,

For Usability, I’d recommend “Don’t Make Me Think” because it’s easy to read, short, and provides a great foundation.

For Web Analytics, “Web Analytics Demystified” is where I’d start. “Actionable Web Analytics” is also good though not on the list.

Derek

By: Ed

Ed — Fri, 29 Jan 2010 16:39:11 +0000

Brain,

Your list is great but I feel a bit of overwhelmed. Can you recommend ONE MUST READ in each category so I can get started?

Cheers,
Ed

By: Derek Monteverdi

Derek Monteverdi — Fri, 29 Jan 2010 15:33:47 +0000

A great list, Brian. I didn’t know Jeannie Mullen wrote Email Marketing An Hour A Day. I’m not a big fan of the Hour A Day format but will have to strongly consider this one.