Archive

Is Your Corporate Metabolism Killing You?

I read the news and it makes me sad for businesses today. It’s no news that we are in the midst of one of the worst economic crises ever, while working our way through one of the greatest periods of change ever. These two things are not unrelated. We are undergoing a revolution in commerce, logistics, and communications as disruptive as the Industrial Revolution. Some gurus will self-assuredly tell you it is the “social media revolution.” That’s just one strong…

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Google, User Experience & Thinking Beyond Conversion

Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a lot to teach the world about relevance, credibility, value & user experience. However, Google isn’t a training company; it derives more than 90% of its revenues from advertising. It’s fascinating that Google makes most of its money from advertisers (sellers) but is forced, like every media company, to think primarily about the experience of its audience (buyers). When buyers “buy…

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The Biggest Lie of Pay-Per-Click Marketing

[standing up] My name is Bryan and I am a screenshot addict. When I fall off the wagon, it happens every so often, I pick a keyphrase and start clicking through PPC ads and their landing pages taking screenshots of the entire experience. It’s hard to imagine how often the experience from keyword to ad to landing page is broken. I fight the urge to call them, yell at them, and beg them to stop throwing away money. I don’t…

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#1 Secret of 21 Secrets of Top Converting Websites

Want to know the first secret I share from my 21 Secrets to Top Converting Websites presentation? It’s so simple, so obvious, but yet so many people forget to use it. Do you? Watch the video: Want to know the rest of the 21 Secrets? You can find them out on August 17th in San Francisco as I present the 21 Secrets at SES (part of Connected Marketing Week). If you show up and mention this post I’ll give you…

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