Does Your Search Strategy Depend On Customers’ Memory?
Men dread these moments: my wife’s errand was to go to the drugstore and pick up…diapers. My little guy was on his last one. I was ready to get him his Pampers when I was stymied by the store selection. The sale was nearly lost! As I stood looking at the row of diapers, all I could see was Pampers Cruisers with Dry Max. My mission was to return with Pampers Baby Dry. No husband ever wants to return with…