August 2012 - Bryan Eisenberg & Jeffrey Eisenberg

5 Common IT Objections to Marketing Projects

August 24, 2012

My last column dealt with the all-too-familiar marketing/IT tug-of-war, where I explained that the role the CTO/CIO plays is one of risk management; given things like scope creep, etc., the CTO has to promise the least she thinks you will accept in the most amount of time that you can stand. CTOs as a group have a fairly standard way of handling new projects/ideas/processes, particularly those that are introduced by the business side of the company. I’ve worked together with John Quarto-vonTivadar to…

The Marketing/IT Tug-of-War

August 10, 2012

Bryan Eisenberg

Complex Sales, Tools

Last week we were visited by our client Randy Albert, a change management expert from Level Up System who focuses on helping companies that are no longer in survival mode, not yet in prosperity mode, and still have untapped growth potential. Over lunch he was recalling the story of a former client and the challenge of getting an IT group to respond to business needs. Of course, this doesn’t feel like anything new, but it was interesting when he shared…

Big Data Does Not Mean Big Amounts of People

August 2, 2012

Bryan Eisenberg

Big Data Marketing, Tools, Trends, web analytics

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays out before in the CRM and Web Analytics space. There are hardly enough people out there that deserve the data of data analyst let alone the data scientists that Mckinsey is predicting the need for 150,000 or so…

Archive

5 Common IT Objections to Marketing Projects

The Marketing/IT Tug-of-War

Big Data Does Not Mean Big Amounts of People