When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie aisle at Target.  Their briefs come in all shapes, styles, and sizes and only the most brave and defiant don’t bother to use briefs at all.  Some will preach on about the virtue of briefs and their necessary role in covering the company’s marketing essentials.  Most complain their creative briefs offer too little support and grant their agencies too much…