April 2015 - Bryan Eisenberg & Jeffrey Eisenberg

Increase the Persuasive Momentum of Your Conversion Funnels

April 21, 2015

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate. If you are not properly planning the persuasive momentum of your customer’s experience, then you are leaving way too much to chance. I like to keep chance as far away from my business as possible. I hope you might feel the same way. What Is Persuasive Momentum? In Waiting for Your Cat to Bark? we defined persuasive momentum as “the…

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

April 9, 2015

Jeffrey Eisenberg

B2B, B2C, Buyer Legends, Content Marketing, Conversion Rate Optimization 101, Customer Experience, Marketing, Not to Miss Links, Personas, Storytelling, training

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to Murphy’s Law First we’ll explore the most impactful step of the process, the pre-mortem. Some of our largest conversion wins over the last two decades ever were the result of our clients going through the pre-mortem…

#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg

April 6, 2015

Jeffrey Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Webinar

Empower your team with 10 key ingredients for generating powerful customer stories that boost conversion. Reminder: Don’t forget to register for #CRODAY on April 9. 2015 here With Buyer Legends, Your Team Will: Improve communication. Your whole team will see and understand the bigger picture and the important details Improve execution. You will turn big directives into purposeful and more effective actions Improve testing. You will understand how to plan and implement more effective and impactful tests Make more money. You will see improved…

Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com

April 4, 2015

Jeffrey Eisenberg

Buyer Legends, Customer Experience, Ecommerce, Interview, Marketing, Multi-Channel, Storytelling

Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two episodes you ask? There was so much great content that we had to break it into two individual episodes. Studies have shown that once a podcast gets…

Archive

Increase the Persuasive Momentum of Your Conversion Funnels

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg

Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com