Comments on: Anatomy of a Landing Page: Design Elements Exposed

By: Tim Falls

Tim Falls — Tue, 15 Jun 2010 19:58:50 +0000

excellent post.

i believe the most valuable lesson conveyed is quite possibly the simplest – 'Don’t blindly follow “best practices;” use your judgment and test alternatives.'

thanks for sharing

By: Mike

Mike — Tue, 04 May 2010 00:35:01 +0000

Great article. Prior to seeing this article, I did an exercise where I broke down the elements on a current landing page, and was pleased to see that I have quite a few similarities to your list here (hope that means I’m no the right track…). I actually posted my outline, for the current page and a redesign I had done, to my own blog: http://mikestickney.com/wordpress/anatomy-of-a-landing-page-part-2/

I have a slightly different naming convention for some things, but I think the major elements are common to the list here.

Mike

By: Chris Simpson

Chris Simpson — Tue, 06 Apr 2010 16:59:15 +0000

Hi Guy's,

This really is a great article. I'm in the process of building an E-commerce site now and have been studying landing page design and layout for a few weeks now. I am working with a professional organization to assist me in the development of it and I found this information to be right on with what they are teaching me. There are even a few things here that I didn't know and found to be really helpful.

I completely agree with the part about NOT blindly following "best practices". That has caused me some grief in the past also.

I'm sure everyone that reads this will really appreciate it very much. Keep up the good work.

Take Care,

Chris Simpson

Work At Home

By: Most Tweeted Articles by E-Commerce Experts

Most Tweeted Articles by E-Commerce Experts — Sun, 28 Mar 2010 14:04:18 +0000

[...] wird, desto mehr Angriffe muss diese aushalten. Besonders die beliebte… 2 Tweets Anatomy of a Landing Page: Design Elements Exposed 2 Tweets Selfridges: site review | Blog | Econsultancy On Monday, after a year [...]

By: Rob Willox

Rob Willox — Sat, 27 Mar 2010 08:12:55 +0000

As you say not all are as essential as others but the glaringly obvious is sometimes the hardest thing to see! Great checklist and explanation why they are important.

What is important, and you highlight in relation to ppc and ad copy, is the 'scent' of the motivation for clicking on ad and following through onto the landing page so the 'aroma' draws the visitor in and towards the required goal.

It also plays a part in relation to every page of a site. The same relvancy of 'scent' can be applied, albeit to a lesser degree, for organic search 'landing pages'. Not all visitors land on the home page.

Poorly optimised pages result in high bounce rates as the term/keyword 'scent' is not followed through effectively on the page.

Bounce rate is a simple and easy measure of page effectiveness. Well themed pages will reduce bounces and increase the opportunity for conversion.

It is not too difficult, with analytics, to identify the sending keywords for any visited page and either modify the page or create another which is more tightly focused and maintains the scent trail.

By: jonathan Houston

jonathan Houston — Fri, 26 Mar 2010 14:57:11 +0000

That is such an excellent post…! Landing page optimisation really is critical to a websites success..!

Have you got any other landing page pearls to share…?
.-= jonathan Houston´s last blog ..Where Does Social Media Fit In? =-.