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Authors:
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Recent Posts:
- The Smarter Data Manifesto
- The Next Generation of Data Analysis
- Choose Not to Confuse
- A 7-Point Spring Cleaning Checklist
- Jeff Bezos’ Secret to High Conversion Rates
- Adopting a Culture of Experimentation
- Leadership in the Age of Agility & Experimentation
- Technology should support your goals, NOT slow you down!
- How Can You Evaluate This Kind of Performance?
- Comparing the Anatomy of B2B Landing Pages
- Facebook Offers Desperation
- Use the Data
- How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example
- Marketing Analyst, You Better Up Your Game
- PPC Pro – You’re Being Replaced
- Can You Optimize This? A Mobile Landing Page
- Why You Won’t Crush It This Year!
- Fanning the Flames of Big Data
- Google Plus Needs to Become Content Marketing Friendly
- Conversion Optimization 101: Planning Successful Social Media Landing Pages
- The CMO’s Marketing Analytics Optimization Framework
- When Conversions Come Easily
- Conversion Optimization 101: Planning Social Media Landing Pages
- Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)
- Your CEO Doesn’t Trust That You’re Doing Your Job!
- Conversion Optimization 101: Social Media Landing Pages
- Conversion Optimization 101: Copywriting Perspectives in Email Marketing
- 70% of CEOs have lost Trust in Marketers
- The Wizards of Social Media
- The About Us Page in a Social World
- Conversion Optimization 101: Email Marketing – Webinar Invites
- Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
- It’s Not My Job: Why Marketing is Broken
- Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience
- Conversion Optimization 101: PPC Landing Pages
- Conversion Optimization 101: Selling with Video
- The Grok’s Not to Miss Links for the Week of November 6th, 2012
- Social Media is not Media
- Content Marketing: Superheroes Teach the Art of Storytelling
- Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
- Halloween Special: Frightening Landing Pages
- Conversion Optimization 101: Optimize Your Product Image to Sell
- Kids on Retail: Thoughts from the Next Generation of Shoppers
- Confessions of an Online Marketing Tool Junkie
- Grab Your Free Kindle Copy of a Great Business Book This Weekend Only
- Google Adwords Conversion Rates by Industry
- TheGrok’s Not to Miss Links for the Week of October 25th, 2012
- Conversion Optimization 101: Make Your Product Image Sell
- Average Conversion Rate by Industry 2012
- Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)
- Your Customer Is In Control. Are You Ready?
- Just One Thing
- Conversion Optimization 101: Form Folly
- The Number 1 Rule for Content Marketing
- Conversion Optimization 101: When Ads and Landing Page Don’t Stink!
- Last Minute Secrets to Boost Holiday 2012 Sales
- Conversion Optimization 101: Ad Continuity/Scent
- Conversion Rate 101: Effective Pricing Tables
- Mastering Conversion Rate Optimization?
- TheGrok’s Not to Miss Links for the Week of October 4th, 2012
- Conversion Optimization 101: Pricing Tables – Ecommerce
- What Keeps Retailers Awake at Night in 2012 [Videos]
- Just Released: The Website Testing & Optimization – Buyer’s Guide for the Enterprise: Second Edition
- Conversion Optimization 101: Culture Trumps Strategy and Tactics
- Content Marketing Personas
- Conversion Optimization 101: Could You Help?
- 5 Common IT Objections to Marketing Projects
- The Marketing/IT Tug-of-War
- Big Data Does Not Mean Big Amounts of People
- How to Catch Up to and Compete With Amazon.com [Video]
- Disruptive Customer Experiences
- The Must Have Big Data Tools
- Claiming Your Unfair Advantage
- Ecommerce Moneyball: Chasing the Market Leader
- Is Your Traffic Mix Efficient?
- Webinar: Best Practices for Effective Website Testing & Optimization
- Online Advertising in the Age of Agility
- Designing Effective Pricing Tables
- Website Testing & Targeting RFP: Questions To Ask Vendors
- Oh Goody, It’s Free
- Effective Selling From Your Non-E-Commerce Product Page
- Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise
- The Product Page 2012: 7 Must-Test Elements
- Online Form Optimization: 3 Simple Form Problems to Fix
- Geo-Personalization: Your Opportunity
- Who Contributed the Most to Google’s Earnings in 2011?
- Courtesy: What Comes Before Customer-Centricity
- How to Go From Suck to Unsuck
- Would You Share Your Wishes?
- The CEO’s Accountability for Conversion Rates
- Leadership For The Marketing Optimization Team
- ROTS: Return on Time Spent
- What Makes People Buy? 20 Reasons Why.
- Need Your Help: Do You Use a Website Testing Tool?
- Does Apple Need a Reminder About Reminders?
- Think Differently – 10 lessons learned from Steve Jobs & Apple
- Social Conversions: The Launch Story of BO.LT
- Confessions of an Online Tool Junkie
- 99 Excuses For Your Digital Marketing
- 21 Secrets of Top Converting B2B Websites
