Budgeting for Word of Mouth through the Customer Experience

This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work.

Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone who has watched even a couple of their shows knows how they are into restoration, iron and wood craftsmanship and a white wash look. These themes show up as their “architectural hooks” for their great word of mouth efforts.

What kind of things could you include to align your values and beliefs to your social media/word of mouth triggers?

Please share if you think others would benefit.