Professional Speakers, Best Selling Authors, Online Marketing Pioneers
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]
This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets … [Read more...]
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your … [Read more...]
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of "promotional" emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. I posted the following message on my Facebook … [Read more...]
Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking at FaceBook on my iPad. From a scent perspective the issues include: a mismatch of languages mixed messaging in the offers image issues - if I was on my iPad the landing … [Read more...]
It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information in a similar fashion to the way animals follow a scent. According to an article on the study: People... engage in what [Dr. Ed Chi] calls "hub-and-spoke" surfing: They begin at the center, … [Read more...]
