Professional Speakers, Best Selling Authors, Online Marketing Pioneers
I just finished reading this article about an EBay study that questions the value of Google's main Adwords service. I've been really impressed with eBay's performance as of late, especially their mobile efforts. But, I am concerned how this news will be interpreted by others. I agree with them … [Read more...]
With news that Facebook gift sales and revenue are off to a rough start, they are starting to show how desperate they are for people to start buying gifts. Have you noticed their latest offer of desperation (Get $3 off your gift of $5 or more): Maybe they didn't think people could see that … [Read more...]
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming redundant, replaced by technology, so they should prepare themselves to hear those words. In the next 3 … [Read more...]
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on Black Friday's online shoppers. Facebook then countered with their own evidence showing how they impacted traffic for retailers. Yes, there is surely an attribution modeling issue at … [Read more...]
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of "promotional" emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. I posted the following message on my Facebook … [Read more...]
My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in annualized spending on Google in the last year (roughly … [Read more...]
Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking at FaceBook on my iPad. From a scent perspective the issues include: a mismatch of languages mixed messaging in the offers image issues - if I was on my iPad the landing … [Read more...]
It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information in a similar fashion to the way animals follow a scent. According to an article on the study: People... engage in what [Dr. Ed Chi] calls "hub-and-spoke" surfing: They begin at the center, … [Read more...]
