How to Get More Leads with Persuasive Scenario Planning

Video thumbnail for youtube video How to Get More Leads with Persuasive Scenario Planning by @TheGrok

Take 30 minutes during your lunch break today and catch Jeffrey's webinar with Marketo on "More Effective Lead Generation Using Persuasive Scenario Planning."  Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results … [Read more...]

Personas: The Magic behind the Mirror

persona attributes

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick posters to put on the walls, and say "these are our personas!" Creating personas is really just the beginning. A persona is not a document -- it is a clear understanding of a … [Read more...]

Comparing the Anatomy of B2B Landing Pages

square lp

Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team. At the end of our training, we had them review a bunch of landing pages across the web to see how they could apply what they learned over the two day training. One source of inspiration … [Read more...]

Conversion Optimization 101: Social Media Landing Pages

Bloomreach Moneyball LP

This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets … [Read more...]

Conversion Optimization 101: Selling with Video

Boy with movie clapper board

Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on the homepage of UserTesting.com. I won't tell you any more about them. If you don't know them it's because the video should do a better  job of "selling" you. Watch the explainer … [Read more...]