B2B

Enjoy this presentation by Jeffrey Eisenberg which was presented at Dreamforce 2011 in San Francisco:

YouTube Preview Image

{ 0 comments }

12 Insider Techniques to Increase White Paper Leads

March 11, 2011

Are you selling your white papers short with poor merchandising? Many sites offering “free” white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn’t treat your white paper as containing valuable information, your visitors won’t either. The problem starts by thinking of [...]

Read the full article →

5 Steps to Increase “Qualified” Leads From Your Website

March 7, 2011

When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell that this is an issue just by looking at a company’s lead forms. What you’ll typically see is that the the forms ask for too much information and that can hinder conversions from visitor to [...]

Read the full article →

SEM Intent & Landing Page Conversions

April 12, 2010

If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then you’d convert most of the time. For more than a decade Bryan, John and I have been working with clients to determine all the different buying modalities (read “Waiting For Your Cat To Bark?“) and [...]

Read the full article →

21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST

January 4, 2010

Can you spare an hour this week for what took me the past decade to put together? This Thursday, January 7, 12pm EST, courtesy of my friends at MarketMotive, you can join me for this free workshop on the 21 Secrets of Top Converting Websites. The average conversion rate for a website is around 3%, [...]

Read the full article →

What’s With Demand Generation / Creation?

October 13, 2009

I dislike the term “Demand Generation”, also referred to as “Demand Creation” because it’s misleading. Surely marketing professionals know better. I hope. You could always look it up on Wikipedia where it’s reasonably explained. It’s only in several conversations with business owners and C-level executives over the last few months that I realized how misleading [...]

Read the full article →