Where’s Bryan? 12 Provocative Posts You May Have Missed

What a view

Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog a bit.  Just in case you missed it here are a few things my team and I have been working on in the past few weeks: 1. Conversion Rate Optimization I wrote about the future of Conversion … [Read more...]

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

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Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative … [Read more...]

Is Your Blog a Lead Generation Machine, if Not Here is Why

Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital (even rent & grocery money was tough). What we did have, for those of you who really know us, was lots of opinions. So we started writing, first in  discussion lists (remember i-sales, … [Read more...]

Conversion Optimization 101: Opt-In Overlays

opt-in overlay for a subscriber conversion

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. :-) Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) … [Read more...]