Where do companies and entire industries go to die?

storytelling_marketing

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what you can do to avoid that pitfall.  Mitch Joel from Six Pixels of Separation interviews Bryan Eisenberg about the Buyer Legends process.  The podcast is 47 minutes long. … [Read more...]

You are Legend!

I am Legend

Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That is the difference between a story and a legend. Think about the brands you admire most; isn’t it because of how those brands make you feel? Isn’t it the way you “flow” through … [Read more...]

How to Manage a Legendary Brand

the power of narratives to manage your brand

There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize their space.  These companies lead, not just in market share, but in the hearts and minds of their customers. They come in all shapes, sizes, and business … [Read more...]

The Lonely Brand Story Meets Social Media

Lonely Maytag Repairman

Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and … [Read more...]

Buyer Legends ebook Special Preview

Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and you are part of our tribe. We appreciate your interest and want to keep you informed. Here's a little more information about Buyer Legends, the ebook to be published this … [Read more...]