Want to Create a Legend?

I am Legend

Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That is the difference between a story and a legend. Think about the brands you admire most; isn’t it because of how those brands make you feel? Isn’t it the way you “flow” through … [Read more...]

The One Technique You Can Use Tomorrow to Get Amazon Results

the power of narratives to manage your brand

There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize their space.  These companies lead, not just in market share, but in the hearts and minds of their customers. They come in all shapes, sizes, and business … [Read more...]

Will Your Social Media Deliver What Your Brand Promises?

Lonely Maytag Repairman

Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and … [Read more...]

Buyer Legends ebook Special Preview

Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and you are part of our tribe. We appreciate your interest and want to keep you informed. Here's a little more information about Buyer Legends, the ebook to be published this … [Read more...]

SXSW, Not All That Keeps CMOs Up at Night

what is keeping the cmo awake

It sounds like IT, not marketing! Data breach, identity protection, customer security - these are terms that never concerned marketers much. The breaches that retailers Target, Neiman Marcus, Zappos, and other brands like Evernote, Living Social, LinkedIn, and Adobe suffered have impacted the way … [Read more...]