The Stepford Personas: What Lies Beneath?

stepford persona

Conferences are fun. The drinks afterward are better. Confidences get shared. Let me give you a peek into Chad’s world. Chad is the chief marketing officer (CMO) of a very successful company you’d recognize and probably admire. I changed his name to protect the innocent. Chad’s Stepford … [Read more...]

Get Your Free Copy of Buyer Legends: The Executive Storyteller’s Guide

Buyer Legends is Free today

  I hope you got your copy already, if not grab it for free over the next couple of days. Please share this with your team and friends. … [Read more...]

Want to Create a Legend?

I am Legend

Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That is the difference between a story and a legend. Think about the brands you admire most; isn’t it because of how those brands make you feel? Isn’t it the way you “flow” through … [Read more...]

What Jeff & Jerry Know About Your Customers

Video thumbnail for youtube video Jerry’s Branding Punch Line by @TheGrok

Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love lying.” Jerry Seinfeld tells the room as he accepts a Clio award for his work with American Express.  He goes on to describe how people are happy in the time between seeing an ad and … [Read more...]

Is that a Gap in Your Brand Story?

Businessman in a blindfold stepping off a cliff ledge with giant

In days long gone a company’s brand story typically emanated from a single place, from the company itself.  Today, technologies like Twitter, Facebook, Instagram, Pinterest, blogs, Yelp, and (insert technology dijour here) have given customers a powerful platform to get in on the act.   Too often … [Read more...]