Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

miseenplace

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative … [Read more...]

Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study

Gerald’s grandpa is a 71 year old luddite who doesn't use email or a smartphone.  So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical  shopping cart and checkout development initiative?  Gerald credits a significant part of this success, the … [Read more...]

Where do companies and entire industries go to die?

storytelling_marketing

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what you can do to avoid that pitfall.  Mitch Joel from Six Pixels of Separation interviews Bryan Eisenberg about the Buyer Legends process.  The podcast is 47 minutes long. … [Read more...]

What A Used Car Salesman Can Teach You About Empathy

2012-01-27 14.01.01

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks ... blah blah blah…. “ And then I heard him clearly “...too often I am obsessed with pushing … [Read more...]

Can Your Company Deliver What Marketing Promises?

make a deal, keep your promise

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. If I promised to give you $25,000 as a gift and then only gave you $10,000 you might be grateful, but you’d also be disappointed. Don’t bother to deny it. Once an … [Read more...]