What Jeff & Jerry Know About Your Customers

Video thumbnail for youtube video Jerry’s Branding Punch Line by @TheGrok

Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love lying.” Jerry Seinfeld tells the room as he accepts a Clio award for his work with American Express.  He goes on to describe how people are happy in the time between seeing an ad and … [Read more...]

Is that a Gap in Your Brand Story?

Businessman in a blindfold stepping off a cliff ledge with giant

In days long gone a company’s brand story typically emanated from a single place, from the company itself.  Today, technologies like Twitter, Facebook, Instagram, Pinterest, blogs, Yelp, and (insert technology dijour here) have given customers a powerful platform to get in on the act.   Too often … [Read more...]

The One Technique You Can Use Tomorrow to Get Amazon Results

the power of narratives to manage your brand

There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize their space.  These companies lead, not just in market share, but in the hearts and minds of their customers. They come in all shapes, sizes, and business … [Read more...]

Will Your Social Media Deliver What Your Brand Promises?

Lonely Maytag Repairman

Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and … [Read more...]