The Shake Weight Challenge of Social Media

shakeweight

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate metabolisms. It’s not a publishing revolution! The disruption caused by social and mobile … [Read more...]

The CMO’s Marketing Analytics Optimization Framework

Video thumbnail for youtube video The CMO's Marketing Analytics Optimization Framework -

In my last column, I shared recent research about how CEOs have lost trust in CMOs' ability to be focused on business performance. Hopefully, when asked how your company currently measures its digital initiatives you don't get an answer like this (LOL, well done Adobe): Seriously, the issue … [Read more...]

Your CEO Doesn’t Trust That You’re Doing Your Job!

Does your boss trust you?

Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you're a marketer, like I am, that should alarm you. According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North … [Read more...]