Content

7 Ways to Increase and Retain Newsletter Subscribers

May 23, 2010

Newsletters continue to serve as an effective way for businesses, from retailers to B2B services, to stay in touch with their customers. In my last column, I shared the simple but powerful technique of using point-of-action assurances to convert more visitors into taking the actions you want them to take – such as using the [...]

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6 Marketing Secrets Not Worth Sharing

March 12, 2010

In the space of a few weeks I’ve had my material “ripped off” twice. One instance was OK by me, but one instance was not. The differences open up important questions at the forefront of the new rules involving content, sharing, social media, and copyrights. Today, ideas spread quickly. Volumes of great information are shared [...]

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What Marketing Skills Will Be Needed in 2010 and Beyond?

December 16, 2009

At several conferences that last few months and in several emails, there is one question that keeps popping up, what is the critical skill for marketers to have today. Hal Varian, Google’s Chief Economist recently said that the “…sexy job in the next ten years will be statisticians…The ability to take data—to be able to [...]

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How to Launch a Newsletter That Readers Want to Read!

November 16, 2009

This week marks the 15th anniversary of my good friend Dr. Ralph Wilson’s newsletter, Web Marketing Today. Dr. Wilson’s newsletter was among the first newsletters I subscribed to in the mid nineties that got me started on my path to understanding what was happening on the internet. To this day I still open and read [...]

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The Portability of Content: Implications on Usage, SEO and Tracking

October 27, 2009

Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft Bing also announcing a deal with FaceBook. The gist of [...]

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