Professional Speakers, Best Selling Authors, Online Marketing Pioneers
“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort – buyers of your products.” “Scientific Advertising” was published in 1923 by Claude … [Read more...]
Here’s the punchline; The role of today’s leadership is to “remove the speed bumps in the experimenters’ way!” ~ Scott Cook, co-founder and Chairman of Intuit Nobody worth arguing with argues whether search, social, and mobile technologies have impacted customers’ minds and changed … [Read more...]
On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This won't be as tricky as my first Conversion … [Read more...]
Last week, I published my first Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some very good suggestions on what you would do to … [Read more...]
A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers may remember Acceller from the case study I wrote about them and their CEO Steve McKean in my book Always Be Testing. Steve is the CEO who explained: "A culture of testing and optimization … [Read more...]
Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from … [Read more...]
Increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic; either from paid or earned media. The math is simple - even if many never do the calculations. Companies with higher conversion rates almost always have better marketing efficiency ratios (net … [Read more...]
I rarely get new questions I haven’t written about before in this column - as I approach my 11th year as a ClickZ columnist. Yet, at SES Chicago this week, one of the attendees asked me how you go about building out a marketing optimization team. What kind of people do you need? What kind of … [Read more...]
Let’s get right to that list.... 1. Online Marketing budgets aren’t allocated to enable you do to the job right. 2. Because of #1, I am sure you could list 98+ more reasons! Too often the C-Suite has not figured out that your digital marketing (I include web, email, mobile & social here) … [Read more...]
Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to … [Read more...]
