Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

miseenplace

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative … [Read more...]

Amazon’s Performance Secrets

Amazon performance secrets

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

Hidden Secrets of the Amazon Shopping Cart 2.0

Amazon - ready to buy test 2013-07-03

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at their add to cart button, ready to buy area. Is the background of the box white or blue? Amazon is doing a significant test to their add to cart button and the area surrounding it, what I call the … [Read more...]

The Smarter Data Manifesto

Video thumbnail for youtube video The Smarter Data Manifesto -

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." - Jack Welch Fifteen years of working with many organizations (it is an impressive list) has taught us most organizations have not yet achieved a point where marketing … [Read more...]

Adopting a Culture of Experimentation

Video thumbnail for youtube video Adopting a Culture of Experimentation -

“Almost any question can be answered cheaply, quickly and finally, by a test campaign.  And that’s the way to answer them – not by arguments around a table.  Go to the court of last resort – buyers of your products.” “Scientific Advertising” was published in 1923 by Claude Hopkins, who began to … [Read more...]