Conversion Optimization 101: Pricing Tables – Ecommerce

Dell Desktop Pricing Table - How would you optimize it?

On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This won't be as tricky as my first Conversion … [Read more...]

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Organizational Culture, Analysis And Development Concept from BigStockPhoto

Last week, I published my first  Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some very good suggestions on what you would do to … [Read more...]

Ecommerce Moneyball: Chasing the Market Leader

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A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers may remember Acceller from the case study I wrote about them and their CEO Steve McKean in my book Always Be Testing. Steve is the CEO who explained: "A culture of testing and optimization … [Read more...]

Online Advertising in the Age of Agility

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Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from … [Read more...]

The CEO’s Accountability for Conversion Rates

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Increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic; either from paid or earned media. The math is simple - even if many never do the calculations. Companies with higher conversion rates almost always have better marketing efficiency ratios (net … [Read more...]