Buyer Legends ebook Special Preview

Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and you are part of our tribe. We appreciate your interest and want to keep you informed. Here's a little more information about Buyer Legends, the ebook to be published this … [Read more...]

Conversion Optimization 101: Copywriting Perspectives in Email Marketing

Sometime you have to flip your perspective

Last week's conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders.  The email contained two major obstacles and a handful of smaller obstacles. The major obstacles … [Read more...]

Content Marketing: Superheroes Teach the Art of Storytelling

Video thumbnail for youtube video Content Marketing: Superheroes Teach the Art of Storytelling -

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value … [Read more...]

Your Customer Is In Control. Are You Ready?

Times have changed and so must we. Waiting for Your Cat to Bark?

  What have you seen as the biggest change in the last 6 years since the book was published? … [Read more...]

Landing Page Testing: Testing for Impact Not Variations

Video thumbnail for youtube video Landing Page Testing: Testing for Impact Not Variations - Bryan & Jeffrey Eisenberg

Last column I shared the following test, which I found “in the wild” and asked readers to identify the variables. Hoping that instead of testing all the variables you could narrow it down to the most meaningful variables so that you minimize the time and resources needed to complete the … [Read more...]