How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example

Video thumbnail for youtube video How to Optimize Your Mobile Landing Page for Conversions: Hulu.com -

A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw when I searched for Hulu on my iPhone's browser. Obviously, there was an issue with the image loading, but that might not be the only problem on this mobile landing … [Read more...]

Can You Optimize This? A Mobile Landing Page

hulu mobile landing page

My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time waiting to pickup my kids from school, so while I was parked in the car, I decided I would do a bit of … [Read more...]

Conversion Optimization 101: Planning Successful Social Media Landing Pages

bigstock-Social-media-network-Hand-pai-32114582

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]

Conversion Optimization 101: Planning Social Media Landing Pages

Bloomreach whitepaper thankyou page

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

raven tool landing page above the fold

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your … [Read more...]

Conversion Optimization 101: PPC Landing Pages

search management software ppc ad raventools

This week's Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term "SEO Management Software." Here is the ad I clicked on: and here is the landing page (image capture below): How would you optimize the ad and the landing page? Is this the … [Read more...]