Professional Speakers, Best Selling Authors, Online Marketing Pioneers
All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don't detract from making a sale. Some product pages - well, they hurt your sales. Is your product page earning it's keep? Is it attracting and engaging qualified … [Read more...]
I've spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an … [Read more...]
Below is an interview with a Danish reporter asking me for some thoughts about e-commerce. Don't worry, once you get past the Danish the interview is in English. By the way, I'll be presenting the keynote at the Danish Distance Selling and E-business Association (FDIH) later this month, so if … [Read more...]
I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference I've attended to date. In a discussion with the conference organizer, André Morys, about the number and backgrounds of the people attending, André … [Read more...]
Optimization Thursday is a fun, educational, inspirational event and a must for all people interested in optimizing digital experiences. It's educational networking in a format that provides a monthly forum for people to talk, to debate and to discuss various conversion optimization challenges over … [Read more...]
Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I've told that to clients and it's been confirmed by … [Read more...]
Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students' successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and … [Read more...]
Is your corporate metabolism a bit sluggish? Are you dragged down by the weight of meeting-itis? Do you need more energy and resources to respond to the ever-increasing demands of your customers? Well I wish I could tell you about the next magical black box, with the persuasive infomercial that … [Read more...]
The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 120 seconds. It’s like every visitor to your website … [Read more...]
