I couldn't be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own … [Read more...]
March 26, 2010 by 6 Comments
Anatomy of a Landing Page: Design Elements Exposed
Landing pages have become an important part of the marketer's toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to … [Read more...]
January 29, 2010 by 22 Comments
The Ultimate Conversion Optimization Reading List
If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today's simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion … [Read more...]
January 27, 2010 by 7 Comments
Free Conversion Rate Consulting
Yes, you read it right. I have the opportunity to offer 2 or 3 websites the opportunity to increase your conversion rate. A couple of weeks ago, I started teaching a Certification course in Conversion Rate and Landing Page Optimization course. It has been going great as one of my students just sent … [Read more...]
January 15, 2010 by 6 Comments
Is 2010 the Year of Conversion Rate Optimization?
This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, "Marketing is NOT Sales" was written exactly nine years ago today I wrote this column. Soon after the dot-com crash, I wrote: "For all that's being written about various marketing strategies, … [Read more...]
January 4, 2010 by 9 Comments
21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST
Can you spare an hour this week for what took me the past decade to put together? This Thursday, January 7, 12pm EST, courtesy of my friends at MarketMotive, you can join me for this free workshop on the 21 Secrets of Top Converting Websites. The average conversion rate for a website is around … [Read more...]
November 10, 2009 by 5 Comments
Design for Persuasion
Ask any designer what makes a great design for a web page or web site and you'll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue - how the page converts visitors to take the action you want … [Read more...]
November 2, 2009 by 3 Comments
Training, Reporting, Avinash & Certification
It's now been almost 2 years since I last did my training session "Call to Action: Conversion Optimization Training" publicly. If you are looking to improve your conversion optimization efforts you'll want to be there. I'll be teaching a Search Engine Strategies Training course on November 5th, at … [Read more...]
October 23, 2009 by Leave a Comment
The Grok’s Not to Miss Links 10/23/09
Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the BOLO 2009 annual conference presented by agencyside. I was one of the keynote presenters with Guy Kawasaki. After the presentations, the Brand Show sat down with many of the speakers and did interviews with them. These … [Read more...]
September 30, 2009 by 2 Comments
Top 10 Online Retailers by Conversion Rate: August 2009
Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. … [Read more...]
