Copywriting

Everything You Wanted to Know About Us…

July 1, 2011

It’s often the most neglected page on your website; if you even have this page. However, if you do, it is very likely among the most visited pages. I may be dating myself but it is the Rodney Dangerfield of web pages. It gets no respect. Do you have an “about us” page? Is it performing at [...]

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10 Steps to Optimizing Copy and Content

February 25, 2011

If we could spend only a few minutes working together to optimize your website, we’d still get results starting with a process. When evaluating and improving any type of content or copy, there is a quick 10-step process you can use. 1. Headlines. Why are headlines first? They are the critical attention-getters that allow your [...]

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