4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

persona_BL

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to … [Read more...]

Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com

Bryan was recently interviewed by Rod Worley the host of "Inside the Jewelry Trade Radio Show" to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two … [Read more...]

Is Conversion Rate Optimization (CRO) a Dead End?

55H

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a … [Read more...]

Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

miseenplace

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative … [Read more...]

What A Used Car Salesman Can Teach You About Empathy

2012-01-27 14.01.01

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks ... blah blah blah…. “ And then I heard him clearly “...too often I am obsessed with pushing … [Read more...]