Conversion 101: How to Create an SEM Legend Exercise

Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience. He has a personal edge over many other contractors, because of how he makes his customers … [Read more...]

Even Your Shopping Cart isn’t Sacred

Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line.  This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling … [Read more...]

Are You Optimistic About SEO?

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important criteria when developing content for websites, social media platforms, articles and blogs. I've been … [Read more...]

Mobile Is Not The Next Big Thing – It’s Already the Big Thing

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It was the same way in the late 90s and early 2000s … [Read more...]

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to … [Read more...]