Conversion Optimization 101: Optimize Your Product Image to Sell

product color options eBags

Last week's Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what  things would you test as the primary image display? They have multiple images, are all the best ones there? They … [Read more...]

Conversion Optimization 101: Make Your Product Image Sell

ebags workstation back pack

Social media and ecommerce are becoming even more visual.  With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively. So let's take a look at a product image this week and please list your top 3-5 … [Read more...]

Last Minute Secrets to Boost Holiday 2012 Sales

We asked a bunch of our industry expert friends: if a small to mid-sized retailer asked you for a couple of low resource, high impact & simple to execute, tips they could use before the holidays, what would you tell them to do? The tips had to be simple for them to act on with the minimal amount … [Read more...]

Conversion Rate 101: Effective Pricing Tables

Monetate mockup of Dell Checkout-graphic2

Last week, I asked you to look at the pricing tables from the Dell.com website and to offer suggestions on how to improve them. There were some fabulous suggestions, let's take a look: Graham Charlton shared: A comparison table, as used by UK site Comet, would work better. Less busy and allows … [Read more...]

Conversion Optimization 101: Pricing Tables – Ecommerce

Dell Desktop Pricing Table - How would you optimize it?

On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This won't be as tricky as my first Conversion … [Read more...]

What Keeps Retailers Awake at Night in 2012 [Videos]

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I just came back from Shop.org's Annual Summit in Denver, where over 4,000 retailers and industry supporters came to learn more about what the industry was up to. While I was there I thought I would spend some time interviewing some of my retailer friends and bring their words to you. I asked … [Read more...]

How to Catch Up to and Compete With Amazon.com [Video]

Video thumbnail for youtube video How to Catch Up to and Compete With Amazon.com [Video] - Bryan & Jeffrey Eisenberg

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I would show you the tools that Amazon developed internally and leveraged to become the dominant e-commerce market leader. In the … [Read more...]

Disruptive Customer Experiences

frustrating customer experiences

It's not often I get to leave the confines of my screens, where I always see the world through the eyes of a marketer, but I have been in the real world for the past couple of weeks on a well-deserved vacation in New York City, my hometown. I moved to Austin, TX this January so I got a new … [Read more...]

Ecommerce Moneyball: Chasing the Market Leader

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A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers may remember Acceller from the case study I wrote about them and their CEO Steve McKean in my book Always Be Testing. Steve is the CEO who explained: "A culture of testing and optimization … [Read more...]

The Product Page 2012: 7 Must-Test Elements

product page sections

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don't detract from making a sale. Some product pages - well, they hurt your sales. Is your product page earning it's keep? Is it attracting and engaging qualified … [Read more...]