Interview

The 5 Rs of Search Engine Marketing

by on February 15, 2011

We came up with 5Rs of Search Engine Marketing (SEM) to demystify the process of Search Engine Optimization (SEO). This 7 1/2 minute video interview with Dr. Ralph Wilson from Web Marketing Today covers how content on your site must be (1) Relevant, (2) build your Reputation, (3) Remarkable, (4) Readable, and (5) of sufficient Reach.

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How to Guarantee Holiday Sales

October 26, 2010
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Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik

May 11, 2010

Just last week, I had the pleasure of keynoting the fabulous eMetrics Conference in San Jose. While there I had a chance to sit down with my good friends Jim Sterne and Avinash Kaushik to discuss Jim’s latest book Social Media Metrics: How to Measure and Optimize Your Marketing Investment. If you are doing anything in [...]

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The Grok’s Not to Miss Links for the Week of November 25, 2009

November 25, 2009

Learn how an innovative retailer used Google Voice to increase their re-orders in this guest post on the Econsultancy blog. Want to know how to avoid the 8 Second Black Friday trap? Find out my advice on this guest post on the Microsoft Adcenter Community blog. My good buddy Avinash does a fabulous job on [...]

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Training, Reporting, Avinash & Certification

November 2, 2009

It’s now been almost 2 years since I last did my training session “Call to Action: Conversion Optimization Training”  publicly. If you are looking to improve your conversion optimization efforts you’ll want to be there. I’ll be teaching a Search Engine Strategies Training course on November 5th, at the Downtown Conference Center in New York. [...]

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The Grok’s Not to Miss Links 10/23/09

October 23, 2009

Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the BOLO 2009 annual conference presented by agencyside. I was one of the keynote presenters with Guy Kawasaki. After the presentations, the Brand Show sat down with many of the speakers and did interviews with them. These interviews include: Jim Lecinski, Managing Director of [...]

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