90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

Can't read the label inside the bottle

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the … [Read more...]

10x Conversions, Complex Sales & Flipping the Funnel

10x blog subscriber conversions

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On a quieter day we decided to visit our friends over at Marketo to catch up. A few months ago, we worked with their very talented team in redesigning much of the website, but two areas were set apart as … [Read more...]

Comparing the Anatomy of B2B Landing Pages

square lp

Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team. At the end of our training, we had them review a bunch of landing pages across the web to see how they could apply what they learned over the two day training. One source of inspiration … [Read more...]

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

raven tool landing page above the fold

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your … [Read more...]

Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively

Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting … [Read more...]