Multi-Channel

Geo-Personalization: Your Opportunity

January 27, 2012

It was in the mid-1990s when I had my first taste of actionable web analytics. I was working for a telecommunications company that offered a Voice over IP solution (VoIP) and I was part of the team that tracked banner placements on websites like Excite, Yahoo, and AltaVista. I will never forget the cartoonish banner [...]

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Google Plus: FaceBook Knock off or Something Else?

July 15, 2011

By the time this column is published, Google’s shiny, new social network Google+ should have approximately 20 million users. It’s one of the fastest growing services of all time. Have you joined yet? Still waiting for an invite? You can find my Google+ profile here. I’m asking myself and you this: Is this growth due [...]

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W2M: Website to Mobile – A Multi-Channel Retail Opportunity

July 5, 2011

I was recently discussing online retail with a colleague  and the challenge online retailers face in proving their value to their traditional brick-and-mortar counterparts. It made me wonder why no ecommerce platform (that I know of) has added the ability to send a shopping cart to someone’s mobile phone. Imagine you are on the Nordstrom website and [...]

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