Are You Optimistic About SEO?

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important criteria when developing content for websites, social media platforms, articles and blogs. I've been … [Read more...]

Developing a High Converting Landing Page {Slideshare}

This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new ones. How to Design a High Converting Landing Page from Bryan Eisenberg I wanted to make sure people could take the context from each of my slides so I made sure to add … [Read more...]

Amazon’s Performance Secrets

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

Conversion Optimization 101: Opt-In Overlays

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. :-) Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) … [Read more...]

10x Conversions, Complex Sales & Flipping the Funnel

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On a quieter day we decided to visit our friends over at Marketo to catch up. A few months ago, we worked with their very talented team in redesigning much of the website, but two areas were set apart as … [Read more...]