Optimization

Betting on Future Success

May 17, 2011

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit and hire some of the world’s best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and processes. Many industry pundits would agree (including myself) [...]

Read the full article →

12 Insider Techniques to Increase White Paper Leads

March 11, 2011

Are you selling your white papers short with poor merchandising? Many sites offering “free” white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn’t treat your white paper as containing valuable information, your visitors won’t either. The problem starts by thinking of [...]

Read the full article →

5 Steps to Increase “Qualified” Leads From Your Website

March 7, 2011

When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell that this is an issue just by looking at a company’s lead forms. What you’ll typically see is that the the forms ask for too much information and that can hinder conversions from visitor to [...]

Read the full article →

Play the Online Marketing Game Like “Charlie Hustle”

March 1, 2011

With Major League Baseball’s spring training under full force, it inspires me to look at how we approach our “online marketing game.” We can learn a lot about winning “conversions” from how the game is played. Most baseball people will tell you that you can win the game with the “long” ball or with the [...]

Read the full article →

10 Steps to Optimizing Copy and Content

February 25, 2011

If we could spend only a few minutes working together to optimize your website, we’d still get results starting with a process. When evaluating and improving any type of content or copy, there is a quick 10-step process you can use. 1. Headlines. Why are headlines first? They are the critical attention-getters that allow your [...]

Read the full article →

Optimizing the Conversion Rate Optimization Process

February 11, 2011

Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to their own spin on the measure, test, analyze, and repeat optimization cycle. When Jeffrey Eisenberg, my brother and business partner, recently spoke at a WAA conference, he said that you should be able to predict [...]

Read the full article →

← Previous Entries

Next Entries →