Professional Speakers, Best Selling Authors, Online Marketing Pioneers
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your … [Read more...]
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value … [Read more...]
It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It's a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors … [Read more...]
If you couldn't join us last Wednesday, you can join us with this recorded version of Recession Marketing: Pre-Click to Post-Click. Join Craig Danuloff, from ClickEquations and David Brussin from Monetate as we explore using personas to create better pay per click or paid search ads and a better … [Read more...]
