PPC

Who Contributed the Most to Google’s Earnings in 2011?

by on January 23, 2012

What Industries Contributed to Google's Billion in Revenues? [INFOGRAPHIC]

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The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions

June 17, 2011

Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and publishing interesting research about personas, and [...]

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Does Your Search Strategy Depend On Customers’ Memory?

December 17, 2010

Men dread these moments: my wife’s errand was to go to the drugstore and pick up…diapers. My little guy was on his last one. I was ready to get him his Pampers when I was stymied by the store selection. The sale was nearly lost! As I stood looking at the row of diapers, all [...]

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Google, User Experience & Thinking Beyond Conversion

August 25, 2010

Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a lot to teach the world about relevance, credibility, value & user experience. However, Google isn’t a training company; it derives more than 90% of its revenues from advertising. It’s fascinating that Google makes most of [...]

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The Biggest Lie of Pay-Per-Click Marketing

August 10, 2010

[standing up] My name is Bryan and I am a screenshot addict. When I fall off the wagon, it happens every so often, I pick a keyphrase and start clicking through PPC ads and their landing pages taking screenshots of the entire experience. It’s hard to imagine how often the experience from keyword to ad [...]

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Simplicity: Google’s Secret Pay-Per-Click Tax

July 16, 2010

We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is simple. You type in a few words and Google delivers the most relevant results. So, what could be simpler than Google pay-per-click advertisements? People search for stuff, you craft a 95-character advertisement with a URL [...]

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