Super Bowl 2014 Advertisers: Did They Win the Search Game?

Video thumbnail for youtube video Super Bowl 2014 Advertisers: Did They Win the Search Game? by @TheGrok

There were many aspects of Sunday's game that left people quite disappointed. Forget the game. I don't even want to comment on the persuasiveness of the Super Bowl television ads. Today, we are just going to look at how well those advertisers did at blocking and tackling the digital marketing … [Read more...]

Michelle Smith & Persuading Your Potential Customers

Michelle Smith

In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed from real data, called personas, who represent your buying audience. We must allow for multiple personas to reach many of the same pages or marketing … [Read more...]

Google’s Search Magic Revealed

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The closer you look, the less you see... Caught up in the day-to-day rhythm of business we rarely take the time to zoom out and see the big picture. Google search seems like magic and it only gets more magical. Let’s take a look at magic. Your brain, mine too, tricks you. The human brain fills in … [Read more...]

PPC Pro – You’re Being Replaced

Trada email manage search for not provided

You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming redundant, replaced by technology, so they should prepare themselves to hear those words. In the next 3 … [Read more...]

The CMO’s Marketing Analytics Optimization Framework

Video thumbnail for youtube video The CMO's Marketing Analytics Optimization Framework -

In my last column, I shared recent research about how CEOs have lost trust in CMOs' ability to be focused on business performance. Hopefully, when asked how your company currently measures its digital initiatives you don't get an answer like this (LOL, well done Adobe): Seriously, the issue … [Read more...]