Search Marketing

Who Contributed the Most to Google’s Earnings in 2011?

by on January 23, 2012

What Industries Contributed to Google's Billion in Revenues? [INFOGRAPHIC]

© WordStream, a Pay Per Click and SEM software tools vendor.

{ 13 comments }

How to Go From Suck to Unsuck

December 16, 2011

Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too! As is often the case when I speak, I tell the audience that their website is like a leaky old bucket with traffic falling out the holes. I let them know we all know their website [...]

Read the full article →

ROTS: Return on Time Spent

November 4, 2011

Marketer’s are always losing battles to time. Time is all you need to get everything done and to be most effective marketer possible. Marketing operations are more complex than ever before and the demands on our resources are constantly increasing. We need to identify solutions that help us get the most bang for the buck; [...]

Read the full article →

The 5 Rs of Search Engine Marketing

February 15, 2011

We came up with 5Rs of Search Engine Marketing (SEM) to demystify the process of Search Engine Optimization (SEO). This 7 1/2 minute video interview with Dr. Ralph Wilson from Web Marketing Today covers how content on your site must be (1) Relevant, (2) build your Reputation, (3) Remarkable, (4) Readable, and (5) of sufficient [...]

Read the full article →

Does Your Search Strategy Depend On Customers’ Memory?

December 17, 2010

Men dread these moments: my wife’s errand was to go to the drugstore and pick up…diapers. My little guy was on his last one. I was ready to get him his Pampers when I was stymied by the store selection. The sale was nearly lost! As I stood looking at the row of diapers, all [...]

Read the full article →

Google, User Experience & Thinking Beyond Conversion

August 25, 2010

Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a lot to teach the world about relevance, credibility, value & user experience. However, Google isn’t a training company; it derives more than 90% of its revenues from advertising. It’s fascinating that Google makes most of [...]

Read the full article →

← Previous Entries