Want to know the first secret I share from my 21 Secrets to Top Converting Websites presentation? It’s so simple, so obvious, but yet so many people forget to use it. Do you?

Watch the video:

Click here to view the embedded video.

Want to know the rest of the 21 Secrets? You can find them out on August 17th in San Francisco as I present the 21 Secrets at SES (part of Connected Marketing Week). If you show up and mention this post I’ll give you an extra bonus.

I couldn’t be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own sites and on several of the sites that volunteered to have our students work with them. In fact, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students.

Listen to What They Learned: Live!

After 12 weeks learning “at the knee” of some of the industry’s best and brightest, these Internet marketing students are set to graduate… if they can just earn their faculty’s endorsement.

Four times a year, Market Motive offers intimate, faculty-led web-based courses in Internet marketing from All-star faculty members teach the certification courses: Dave Szetela, Matt Bailey (Fundamentals), Jennifer Laycock (Social Media), John Marshall (Web Analytics), Avinash Kaushik (Web Analytics), Greg Jarboe/Jamie O’Donnell (Online PR and Video marketing), Bryan Eisenberg (Conversion Optimization), Michael Stebbins (Email Marketing) and nailing down PPC Advertising. This time around, final project defenses are open to the public.

Since January, the all-star faculty has been shepherding this semester’s class through the latest in cutting edge trends and tools for SEO, Web Analytics, Social Media and Conversion Optimization.

But receiving a Master Certification from Market Motive requires more from students than just watching streaming videos and passing online quizzes. It also requires hands-on projects that reflect the kind of work they’ll do in the real world.

Those final projects are presented to the faculty in live screen-sharing webinars by students studying SEO, Conversion Optimization, and Social Media. This semester the public is invited to listen in by webinar.

It’s now been almost 2 years since I last did my training session “Call to Action: Conversion Optimization Training”  publicly. If you are looking to improve your conversion optimization efforts you’ll want to be there. I’ll be teaching a Search Engine Strategies Training course on November 5th, at the Downtown Conference Center in New York.

The other course I haven’t offered in almost 2 years is Persuasive Online Copywriting. Well you’ll be hearing more about the availability of that course from your desktop. Copywriter and copywriting teacher extraordinaire Jeff Sexton and I will be teaming up to bring you this course virtually. We’ll meet once a week for 3 weeks, you’ll have exercises and you’ll come out a much improved copywriter, even if you never wrote copy before. Let me know if you want advanced details before they come out later this week.

As many of you know, I have been a faculty member of MarketMotive and have been doing training and workshops for members – well we are getting ready to launch a certification course in conversion optimization in January. They currently offer several certifications in web analytics, search engine marketing and social media. If you are interested in a conversion optimization certification shoot me an email and I’ll be happy to hook you up with a juicy discount.

One of my favorite parts of working with MarketMotive is working with my good friend Avinash Kaushik, author of Occam’s Razor, Web Analytics: One Hour a Day and Web Analytics 2.0. He’ll have some part in this certification course as well. Last time we were together at SES San Jose 2009, the folks from MarketMotive grabbed a video camera and found some people who had questions for the two of us. Check it out! Do you have some questions for us? Let’s also wish Avinash a speedy recovery on his broken arm.

On November 4th, I’ll be at the Ad:tech conference doing some roving reporting and interviews for WebMasterRadio. If you are going to be there, let’s try and catch up. If you’d like to be interviewed by me, send me an email and I will try to get it set up.