Conversion Optimization 101: Planning Successful Social Media Landing Pages

bigstock-Social-media-network-Hand-pai-32114582

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]

Conversion Optimization 101: Planning Social Media Landing Pages

Bloomreach whitepaper thankyou page

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]

Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)

Sandbell Facebook ad from Hyperwear

Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on Black Friday's online shoppers. Facebook then countered with their own evidence showing how they impacted traffic for retailers. Yes, there is surely an attribution modeling issue at hand … [Read more...]

Your CEO Doesn’t Trust That You’re Doing Your Job!

Does your boss trust you?

Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you're a marketer, like I am, that should alarm you. According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North … [Read more...]

Conversion Optimization 101: Optimize Your Product Image to Sell

product color options eBags

Last week's Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what  things would you test as the primary image display? They have multiple images, are all the best ones there? They even … [Read more...]