Social Commerce

When Will You Be Spending FaceBook Credits?

October 8, 2010

When my brother Jeffrey and I wrote “Waiting for Your Cat to Bark?” we explained how in the evolution of sales and marketing history, the trend towards the reduction of friction for the customer is impacted by three factors: transportation, communications, and payment technologies. In my last column, while describing the Future Shopper, I illustrated one [...]

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The Future Shopper

September 24, 2010

There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry about keeping ahead of their competition, they actually have a much bigger issue – keeping pace with their customers. Indulge me while [...]

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Is Your Corporate Metabolism Killing You?

August 27, 2010

I read the news and it makes me sad for businesses today. It’s no news that we are in the midst of one of the worst economic crises ever, while working our way through one of the greatest periods of change ever. These two things are not unrelated. We are undergoing a revolution in commerce, [...]

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You Can’t Fake Social

January 5, 2010

Advertising guru, Roy Williams likes to say “Advertising only accelerates the inevitable” today I would add that “Social media only accelerates the inevitable.” The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and customers, advertising will help amplify your great story and your results. [...]

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