Social Media

The other day, I was reading an article on my iPad about a cool new gadget that allows your iPad to hang from your treadmill or exercise bike, a fit rail for the iPad. In the article, they had a link to the Scosche Fit Rail for the iPad on Amazon, so I clicked through. Cool enough, I added it to my wish list.

As soon as I added it, I wanted to share it with Jeffrey but I realized there was no easy way to send this item to him. I could click the back button twice to send him the article but what an opportunity for Amazon (in all that empty space) to offer an ability to share the item you added to your wish list to FaceBook, Twitter or even just to email it to someone to notify them.

Would you have expected some sort of share ability on this wish list confirmation page or have I gotten share happy?

Update: Did you know they have a great share widget on their order confirmation page?

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Google Plus: FaceBook Knock off or Something Else?

July 15, 2011

By the time this column is published, Google’s shiny, new social network Google+ should have approximately 20 million users. It’s one of the fastest growing services of all time. Have you joined yet? Still waiting for an invite? You can find my Google+ profile here. I’m asking myself and you this: Is this growth due [...]

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7 Steps to Increase Facebook Fans

June 29, 2011

If you are getting visitors to your FaceBook fan page and they aren’t converting into fans follow these 7 steps to get them to like you. Continue reading my post on the hubspot blog: 7 Steps to Increase Facebook Fans.

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The Consumer Is Boss: A 10-Year Perspective

May 6, 2011

On October 15, 2000, A.G. Lafley, president and CEO of Procter & Gamble Co., delivered a prophetic speech entitled “The Consumer is Boss!” to the Association of National Advertisers. In his presentation he emphasized three main points: “We’re moving away from the current mass marketing model, away from push and toward pull. Consumers will only [...]

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FaceBook Advertising – Might it Be Broken?

April 27, 2011

No question FaceBook advertising bears little resemblance to Search Advertising.  However, we are starting to see some great success stories of companies success with FaceBook advertising.  Nevertheless, FaceBook’s advertising model may be seriously flawed. If you ever accessed Facebook using one of their mobile applications; perhaps you noticed something missing. There are no ads. Most [...]

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A Tale of Two Publishers: And What Every Business Needs to Know

April 8, 2011

It is the best of times and the worst of times for some businesses. Many look at the world and see the opportunities of being data rich, customer centric, and nimble while others imagine they can bring their old school thinking to the new media, always-on connected customer. They sit cross-fingered hoping that putting lipstick [...]

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