Professional Speakers, Best Selling Authors, Online Marketing Pioneers
With news that Facebook gift sales and revenue are off to a rough start, they are starting to show how desperate they are for people to start buying gifts. Have you noticed their latest offer of desperation (Get $3 off your gift of $5 or more): Maybe they didn't think people could see that … [Read more...]
Google+ may be growing, but anyone who spends time on it wishes it had more engagement with their connections and more content being shared. Unfortunately, it doesn't. Why is this happening? It is not just lack of people, it is the lack of integration with the content marketing ecosystem. Even … [Read more...]
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally … [Read more...]
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on Black Friday's online shoppers. Facebook then countered with their own evidence showing how they impacted traffic for retailers. Yes, there is surely an attribution modeling issue at … [Read more...]
Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you're a marketer, like I am, that should alarm you. According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across … [Read more...]
This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets … [Read more...]
The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of mouth and social media. Just barely exceeding expectations isn't enough. Remember, it’s important to be remarkable! The 3 Triggers of Social Media & Word of Mouth … [Read more...]
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it. Every website needs an "About Us" page, it’s one of the most important but undervalued elements of a company’s … [Read more...]
What are you doing to increase the value of the relationship with your customers today? … [Read more...]
