Social Media

The ‘Remarkable’ Challenge in a World of Mouth Economy

February 12, 2010

Remarkable -adjective – Worthy of being or likely to be noticed, especially as being uncommon or extraordinary. “You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn’t that remarkable, in fact, very few people truly [...]

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You Can’t Fake Social

January 5, 2010

Advertising guru, Roy Williams likes to say “Advertising only accelerates the inevitable” today I would add that “Social media only accelerates the inevitable.” The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and customers, advertising will help amplify your great story and your results. [...]

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2009: What “Change” Will Do For You

December 19, 2009

What was the winning combination of media and message for Barack Obama’s ’08 campaign e-mail sign up page? For this exercise, first pick your choices of media and messages from the examples laid out in my last column, “Obama’s ’08 Campaign: Using Data to Win” and then come back here to find out the results. [...]

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The Grok’s Not to Miss Links for the Week of November 25, 2009

November 25, 2009

Learn how an innovative retailer used Google Voice to increase their re-orders in this guest post on the Econsultancy blog. Want to know how to avoid the 8 Second Black Friday trap? Find out my advice on this guest post on the Microsoft Adcenter Community blog. My good buddy Avinash does a fabulous job on [...]

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Six Steps to Linkbaiting Strategy Nirvana

November 20, 2009

In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, “bryaneisenberg.com.” One strategy was to plan a “link bait” post, 69 Free (or Low cost) Tools to Improve Your Website, to create [...]

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The Portability of Content: Implications on Usage, SEO and Tracking

October 27, 2009

Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft Bing also announcing a deal with FaceBook. The gist of [...]

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