When Retailers Wreck Relationships Because Of Pricing Errors

CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM's research: On … [Read more...]

What A Used Car Salesman Can Teach You About Empathy

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks ... blah blah blah…. “ And then I heard him clearly “...too often I am obsessed with pushing … [Read more...]

How to Go From Suck to Unsuck

Your website sucks! Your mobile experience sucks! Your competitor's website and mobile experience suck too! Guess what? My site sucks too! As is often the case when I speak, I tell the audience that their website is like a leaky old bucket with traffic falling out the holes. I let them know we … [Read more...]

Think Differently – 10 lessons learned from Steve Jobs & Apple

There was a surprise last minute addition to the agenda at my last presentation.  I keynoted in Oslo for the SEM Konferansen on September 22nd and then was offered an opportunity to present something brand new (lucky I was working on something brand new) to a small group on the last day of the … [Read more...]

Conversion Industry Wins, Conferences, Catching Up and All That Jazz

Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock is right two times a day and the recent news around companies we're invested in: BoostCTR.com, Tagman.com and Monetate.com may finally prove us right (see below). We're also encouraged … [Read more...]