Amazon’s Performance Secrets

4 Amazon pillars infographic

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

How to Get More Leads with Persuasive Scenario Planning

Video thumbnail for youtube video How to Get More Leads with Persuasive Scenario Planning by @TheGrok

Take 30 minutes during your lunch break today and catch Jeffrey's webinar with Marketo on "More Effective Lead Generation Using Persuasive Scenario Planning."  Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results … [Read more...]

Can I Help Inspire Your Organization to Change in 2 Links?

intelligent-brand-framework

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but … [Read more...]

Personas: The Magic behind the Mirror

persona attributes

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick posters to put on the walls, and say "these are our personas!" Creating personas is really just the beginning. A persona is not a document -- it is a clear understanding of a … [Read more...]

90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

Can't read the label inside the bottle

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the … [Read more...]