Show Me Yours and I’ll Show You Mine

Video thumbnail for youtube video Show Us Your Briefs by @TheGrok

When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie aisle at Target.  Their briefs come in all shapes, styles, and sizes and only the most brave and defiant don’t bother to use briefs at all.  Some will preach on about the virtue of briefs and … [Read more...]

Amazon’s Performance Secrets

Amazon performance secrets

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

How to Get More Leads with Persuasive Scenario Planning

Video thumbnail for youtube video How to Get More Leads with Persuasive Scenario Planning by @TheGrok

Take 30 minutes during your lunch break today and catch Jeffrey's webinar with Marketo on "More Effective Lead Generation Using Persuasive Scenario Planning."  Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results … [Read more...]

Can I Help Inspire Your Organization to Change in 2 Links?

intelligent-brand-framework

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but … [Read more...]

Personas: The Magic behind the Mirror

persona attributes

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick posters to put on the walls, and say "these are our personas!" Creating personas is really just the beginning. A persona is not a document -- it is a clear understanding of a … [Read more...]