Where do companies and entire industries go to die?

storytelling_marketing

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what you can do to avoid that pitfall.  Mitch Joel from Six Pixels of Separation interviews Bryan Eisenberg about the Buyer Legends process.  The podcast is 47 minutes long. … [Read more...]

What A Used Car Salesman Can Teach You About Empathy

2012-01-27 14.01.01

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks ... blah blah blah…. “ And then I heard him clearly “...too often I am obsessed with pushing … [Read more...]

Show Me Yours and I’ll Show You Mine

Video thumbnail for youtube video Show Us Your Briefs by @TheGrok

When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie aisle at Target.  Their briefs come in all shapes, styles, and sizes and only the most brave and defiant don’t bother to use briefs at all.  Some will preach on about the virtue of briefs and … [Read more...]

Amazon’s Performance Secrets

Amazon performance secrets

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

How to Get More Leads with Persuasive Scenario Planning

Video thumbnail for youtube video How to Get More Leads with Persuasive Scenario Planning by @TheGrok

Take 30 minutes during your lunch break today and catch Jeffrey's webinar with Marketo on "More Effective Lead Generation Using Persuasive Scenario Planning."  Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results … [Read more...]