90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

Can't read the label inside the bottle

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the … [Read more...]

Complexograms: An Illustration of Your Content Marketing Needs

ComplexogramDC

The web is littered with uninspired flaccid words,  words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a box to fill in with words. You’ve seen it the 100-150 word count blocks that sit on homepages here and … [Read more...]

10x Conversions, Complex Sales & Flipping the Funnel

10x blog subscriber conversions

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On a quieter day we decided to visit our friends over at Marketo to catch up. A few months ago, we worked with their very talented team in redesigning much of the website, but two areas were set apart as … [Read more...]

What People Do on Your Site and Why

Video thumbnail for youtube video What People Do on Your Site and Why -

Ever since Google Analytics was introduced in 2006 people began an obsession with "what" happened on their website. They could understand that a certain number of visitors came to the website, that so many of them used the internal search, and that so many clicked here versus there. However, in … [Read more...]

The Shake Weight Challenge of Social Media

shakeweight

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate metabolisms. It’s not a publishing revolution! The disruption caused by social and mobile … [Read more...]