Professional Speakers, Best Selling Authors, Online Marketing Pioneers
Let’s get right to that list.... 1. Online Marketing budgets aren’t allocated to enable you do to the job right. 2. Because of #1, I am sure you could list 98+ more reasons! Too often the C-Suite has not figured out that your digital marketing (I include web, email, mobile & social here) … [Read more...]
I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference I've attended to date. In a discussion with the conference organizer, André Morys, about the number and backgrounds of the people attending, André … [Read more...]
Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to … [Read more...]
I originally published Accidental Marketing on ClickZ September 10th, 2001. How much in our world has changed in the last decade? Has your organization changed to make sure they aren't doing any accidental marketing? What are the obstacles holding organizational change back? Here is the article … [Read more...]
I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional brick-and-mortar counterparts. It made me wonder why no ecommerce platform (that I know of) has added the ability to send a shopping cart to someone's … [Read more...]
Let's play a little game of what if... You have the choice in building your organization; you can: A. Recruit and hire some of the world's best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and … [Read more...]
With Major League Baseball's spring training under full force, it inspires me to look at how we approach our "online marketing game." We can learn a lot about winning "conversions" from how the game is played. Most baseball people will tell you that you can win the game with the "long" ball or with … [Read more...]
Dr. Ralph Wilson from Web Marketing Today interviewed me at Search Engine Strategies (SES) Conference in Chicago: … [Read more...]
Men dread these moments: my wife's errand was to go to the drugstore and pick up...diapers. My little guy was on his last one. I was ready to get him his Pampers when I was stymied by the store selection. The sale was nearly lost! As I stood looking at the row of diapers, all I could see was … [Read more...]
Many organizations are challenged by their customers' increasing velocity of change. They suffer from anemic corporate metabolism. My hope for the new year is that businesses resolve to improve their rate of change and adaptation. Corporate metabolism is the term I use to describe the speed at … [Read more...]
