Strategy

Data Rich, Optimization Poor

August 12, 2011

Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year. [...]

Read the full article →

Accidental Marketing: Have We Changed in the Last Decade?

August 9, 2011

I originally published Accidental Marketing on ClickZ September 10th, 2001. How much in our world has changed in the last decade? Has your organization changed to make sure they aren’t doing any accidental marketing? What are the obstacles holding organizational change back? Here is the article as it appeared when I first wrote it: —————————————– [...]

Read the full article →

W2M: Website to Mobile – A Multi-Channel Retail Opportunity

July 5, 2011

I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional brick-and-mortar counterparts. It made me wonder why no ecommerce platform (that I know of) has added the ability to send a shopping cart to someone’s mobile phone. Imagine you are on the Nordstrom website and [...]

Read the full article →

Betting on Future Success

May 17, 2011

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit and hire some of the world’s best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and processes. Many industry pundits would agree (including myself) [...]

Read the full article →

Play the Online Marketing Game Like “Charlie Hustle”

March 1, 2011

With Major League Baseball’s spring training under full force, it inspires me to look at how we approach our “online marketing game.” We can learn a lot about winning “conversions” from how the game is played. Most baseball people will tell you that you can win the game with the “long” ball or with the [...]

Read the full article →