Can I Help Inspire Your Organization to Change in 2 Links?

intelligent-brand-framework

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but … [Read more...]

Personas: The Magic behind the Mirror

persona attributes

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick posters to put on the walls, and say "these are our personas!" Creating personas is really just the beginning. A persona is not a document -- it is a clear understanding of a … [Read more...]

90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

Can't read the label inside the bottle

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the … [Read more...]

Complexograms: An Illustration of Your Content Marketing Needs

ComplexogramDC

The web is littered with uninspired flaccid words,  words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a box to fill in with words. You’ve seen it the 100-150 word count blocks that sit on homepages here and … [Read more...]

10x Conversions, Complex Sales & Flipping the Funnel

10x blog subscriber conversions

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On a quieter day we decided to visit our friends over at Marketo to catch up. A few months ago, we worked with their very talented team in redesigning much of the website, but two areas were set apart as … [Read more...]