The Shake Weight Challenge of Social Media

shakeweight

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate metabolisms. It’s not a publishing revolution! The disruption caused by social and mobile … [Read more...]

The Smarter Data Manifesto

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"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." - Jack Welch Fifteen years of working with many organizations (it is an impressive list) has taught us most organizations have not yet achieved a point where marketing … [Read more...]

Choose Not to Confuse

the-question-of-life

Every company has to make choices when it comes to how it markets and sells, and, in some cases, who it is and what it sells. In an email exchange, Tom Grimes, the owner of a Culligan dealership in Amarillo, TX and a brilliant friend, shared with me what he's thinking about in terms of business … [Read more...]

Jeff Bezos’ Secret to High Conversion Rates

jeff-bezos

If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos' 2013 shareholder letter. In it he shares this tidbit: "Our heavy investments in Prime, AWS, Kindle, digital media, and customer experience in general strike some as too generous, … [Read more...]

Adopting a Culture of Experimentation

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“Almost any question can be answered cheaply, quickly and finally, by a test campaign.  And that’s the way to answer them – not by arguments around a table.  Go to the court of last resort – buyers of your products.” “Scientific Advertising” was published in 1923 by Claude Hopkins, who began to … [Read more...]