Professional Speakers, Best Selling Authors, Online Marketing Pioneers
There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry about keeping ahead of their competition, they actually have a much bigger issue - keeping pace … [Read more...]
I read the news and it makes me sad for businesses today. It's no news that we are in the midst of one of the worst economic crises ever, while working our way through one of the greatest periods of change ever. These two things are not unrelated. We are undergoing a revolution in commerce, … [Read more...]
Remarkable -adjective - Worthy of being or likely to be noticed, especially as being uncommon or extraordinary. "You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn't that remarkable, in … [Read more...]
Advertising guru, Roy Williams likes to say "Advertising only accelerates the inevitable" today I would add that "Social media only accelerates the inevitable." The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and … [Read more...]
In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, "bryaneisenberg.com." One strategy was to plan a "link bait" post, 69 Free (or Low cost) Tools to Improve Your Website, to create a blip on … [Read more...]
In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to: Reach more people. Reach better people. Have more resources. Improve testing and usability. Redesign. Obtain better metrics. Improve conversion rates. Let's … [Read more...]
Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I get from my analytics software? How do I move to … [Read more...]
